ABOUT US

For years, Superior Auto Equipment has proudly served as a trusted provider of automotive equipment to businesses and individuals across Northern Michigan. With a deep-rooted commitment to quality and customer satisfaction, we’ve built a solid reputation as a go-to source for top-tier automotive tools, parts, and supplies. Our extensive inventory is tailored to meet the unique needs of the region, from independent mechanics to large repair shops, ensuring that every customer gets the right product, at the right time, and at competitive prices.

What sets Superior Auto Equipment apart is our proven track record of reliability and excellence. We’ve earned the trust of local businesses and customers alike by consistently delivering high-quality products backed by unparalleled service. Whether you're seeking everyday automotive essentials or specialized equipment, our knowledgeable team is dedicated to helping you find exactly what you need. Over the years, we've established ourselves as one of the best in the area, making us a go-to partner for automotive professionals throughout Northern Michigan.